PRINCETON, NJ (May 12, 2008) – Sarnoff Corporation and Viocare, Inc. today announced a partnership to develop a new mobile phone-based dietary assessment tool for the National Institutes of Health (NIH) Genes, Environment and Health Initiative (GEI).

The tool, called the Mobile Food Intake Visualization and Voice Recognizer (FIVR), uses a mobile phone to help measure a meal’s nutritional content. The innovative system uses a combination of photographs and speech recognition to identify the food and produce an estimate of the calories an individual will be consuming. The development of this technology is one of the first projects that will be funded as part of GEI.

“This exciting technology combines Sarnoff’s industry-leading vision processing expertise with Viocare’s pioneering mobile food tracking capabilities,” said Rick Weiss, president of Viocare, Inc.. “Together, Sarnoff and Viocare are able to deliver a system that vastly improves the administration of nutritional studies while offering dieters a simple yet revolutionary way to track the content of the food they eat.”

Over time, the FIVR system will be able to categorize a user’s eating habits. Using a series of questions, FIVR will both recognize foods a user commonly eats, such as popcorn, and will also identify habits specific to that food, such as adding butter.

“In the past nutritional studies have relied on onerous questionnaires, food diaries, or a large staff of dedicated surveyors,” said Dr. Don Newsome, Sarnoff’s President and Chief Executive Officer. “By leveraging Sarnoff and Viocare’s extensive experience developing advanced medical technologies, FIVR eases that burden, allowing studies to receive more accurate, timely, and cost effective data.”

The NIH’s Genes, Environment and Health Initiative helps determine environmental components and genetic roots of common diseases. As part of that mission, GEI invests in innovative new technologies to measure environmental factors such as dietary intake to determine individuals’ biological response.

The National Institutes of Health (NIH) awarded Viocare, Inc. a $3.6 million U01 research grant from the National Heart, Lung and Blood Institute (NHLBI) for the development of a Mobile Food Intake Visualization and Voice Recognizer (FIVR). This is among the first projects to be selected for funding by the new Genes, Environment and Health Initiative (GEI) of the National Institutes of Health. FIVR will use adaptive modeling, vision processing, and voice recognition on cell phones to automatically identify foods and their portion size in real time.

Viocare, Inc. was awarded a SBIR Phase II grant from the National Cancer Institute (NCI) for $1.3 million. This project, Diet Assessment System for Cancer Control Applications (GraFFS), will add portion size images, tailored behavioral feedback, and a set of customization tools to VioScreen.

Viocare, Inc. releases ProNutra version 3.2 with numerous enhancements including subfolders and additional USDA databases.

June 2007 Dr. David Katz from Yale School of Public Health is the keynote speaker for the Princeton Living Well launch to the Princeton Area businesses. Princeton Living Well, funded by the National Institutes of Health (NIH) and developed by Viocare, Inc. is a multifaceted Healthy Lifestyle Project designed to engage the entire community in healthy activities. The grant seeks to demonstrate that a community-wide support network can motivate residents to take steps to improve their dietary habits and increase their physical activity levels. Over 50 local businesses and organizations attended the function hosted at the Princeton Theological Seminary in downtown Princeton, NJ.

Viocare awarded a $750K Phase II Small Business Innovation Research grant by NIH's National Heart, Lung, and Blood Institute to extend the innovative VioScreen questionnaire to include "physical activity" and "barriers to change" questionnaires.

Rick Weiss, Viocare President and Founder, wins New Jersey Small Business Development Centers Small Business Success Award for the second time. Only individual to have received a second award.

Viocare awarded an extended Phase I Small Business Innovation Research grant of $500K for two years for a Community Web Health Portal for Diabetes Prevention, Princeton Living Well, by NIH's National Institute for Diabetes and Digestive and Kidney Diseases.

Princeton Multimedia Technologies Corp. becomes Viocare, Inc. to better represent the innovative healthcare products that are created.

Princeton Multimedia Technologies Corp. launches first version of ProNutra.

Princeton Multimedia Technologies Corp. receives a $150,000 supplemental grant for ProNutra to extend ProNutra's capabilities for research dietitians at the General Clinical Research Centers.

Rick Weiss, President and Founder of Princeton Multimedia Technologies Corp., wins a New Jersey Small Business Development Centers Small Business Success Award.

Princeton Multimedia Technologies Corp. moves into 145 Witherspoon Street and expands staff to include 4 software developers and a Quality Assurance staff member.

Princeton Multimedia Technologies Corp. was awarded Small Business Innovative Research Phase II grant for ProNutra in the amount of $721,000.

Princeton Multimedia Technologies Corp. is founded by Rick Weiss to develop health and nutrition software services for research dietitians. The company received its first National Institutes of Health Small Business Innovative Research Phase I award to develop the functional specifications for ProNutra, a metabolic feeding studies software system.